Prasar Bharati has tied up with Google and YouTube to telecast the Independence Day programme live online. Prasar Bharati CEO Shashi Shekhar Vempati told media that the tie-up has been done as part of efforts to increase digital presence.
Mr Vempati said that the live stream window will be seen on the homepage of Google itself so that people do not have to look for a separate link to go to the Youtube channel. He further stated that the stream will make Prime Minister’s speech available to a large audience across the world.
This year, Doordarshan anchors will introduce the programme from Red Fort instead of the studios. Doordarshan will translate the Prime Minister’s speech in over 20 languages.
The Independence Day coverage will open with a song composed by Shankar Mahadevan.
