Dazzling elephant installation has been created for the 100-day Phoenix Festival, beautifully conceptualised by celebrity interior designer Gauri Khan. A portion of the proceeds from the festival will be donated to causes and initiatives supported by the NGO Meer Foundation. So, the more one spends, the more they give.
Comprising of two graceful elephant structures – over 25 feet in height – the display is made of metal and encrusted with 1 lakh crystals that ornament their bejewelled hides, encircle their necks with garlands and adorn their anklets. The elephants stand on a broad, circular base of painted plywood, with an elegant lotus sculpture at its fore and tall, stacked, fluidly designed lamps on either end facing each other at a diagonal slant, with their heads held aloft in anticipation of the coming festivities, and their outstretched trunks holding bud-shaped lamps to light up the sky. This larger-than-life installation was unveiled by Gauri Khan at Phoenix Marketcity Kurla and will be displayed for the 100-day duration of the Phoenix Festival.
On the installation and association with the mall, Gauri Khan says, “Collaborating with Phoenix Marketcity, Kurla to design this installation has been a great experience for me. The installation concept uses textures, accents, the palettes, shapes and compositions which will make it a spectacular visual treat to transform Phoenix Marketcity, Kurla into destination focus.” Truly a shopper’s paradise, Phoenix Marketcity, Mumbai has been touted as the leading destination for shopping, dining and entertainment in the city. Not only is the Phoenix Festival the place to be this festive season, but by shopping and attending the fantastic events organised at the mall during this one-of-a-kind festival, patrons can even contribute to worthy social causes.
Phoenix Marketcity houses over 600 premium and high street brands sprawled across literally millions of square feet. These include international brands like Forever 21, Zara, H&M, Mango, Splash, Vero Moda, Bobbi Brown, Sephora, Hamleys, MAC, Brooks Brothers, Mothercare, Calvin Klein, Steve Madden, Charles & Keith, Superdry, Fossil, Swarovski, Adidas and many more. Elegant, thoughtfully placed seating areas have been created throughout the massive 2.1 million square footage of retail space to soak in the tranquil atmosphere.
Phoenix Marketcity also offers a variety of entertainment options such as Happy Planet, PVR Gold Class, P [XL] and 4Dx, Amoeba Bowling Alley, Snow World, and more. The mall houses over 100 eateries which cook up multifarious cuisines from across continents including Indigo Deli, Bombay Coffee House, The Market Project by Pizza Express, Punjab Grill, Chili’s and more. The massive entertainment hub – Dublin Square is the biggest indoor venue in the city with alfresco dining options where festivals, flea markets, concerts, and various other activities and cultural events that are regularly hosted. It’s accurate to say that Phoenix Marketcity offers an experiential adventure that you can easily spend days indulging in.