Ashesh Dhar – From a humble Sales Officer to Head Tata PEV A saga of ‘grit and nerve’ – An Obituary

Ashesh Dhar, a promising young corporate Head ( Sales,Marketing & Customer Care) – Electric Vehicles at Tata Motors Ltd has passed away due to cardiac arrest  on Friday 24th July.

Ashesh Dhar, a 51 year old promising corporate professional was born on March 7, 1969 in a Kashmiri Pandit family of humble background.

An alumni of National High School, Srinagar and holder of a mechanical engineering degree from BITS Pilani, Ashesh Dhar started his career as a graduate engineer trainee at Bajaj Auto Ltd. Joining Bajaj Auto Ltd as Sales officer in July 1991 he rose to the position of Area Manager in March 1995 heading the two wheeler sales in Rajasthan till December 1997.

Serving Bajaj Auto Ltd for six years and six months, Ashesh Dhar shifted to TVS Motor Company as Area Manager in January 1998 and through his sheer efforts and dedication rose to the position of General Manager Sales in April 2005. As Head of sales for North Region comprising of dealership network of NCR, Haryana, Punjab, J&K, HP, Chandigarh, Rajasthan & Uttar Pradesh, Ashesh Dhar served TVS Motor Company till December 2009.

Ashesh Dhar joined as Vice president – operations at Mahindra First Choice wheels Ltd in January 2007. In his profile as VP he headed the Franchisee operations across India. Serving Mahindra for 4 years and 8 months, Ashesh Dhar joined Tata Motors in August 2011.

As Head – TMA Ashesh Dhar Headed the exchange & used cars business of Tata Motors for a brief period of three months to join as Head – Utility Vehicles & Tata Motors Assured.

Ashesh Dhar rose to become National Sales Head- South & East, India in August 2013. His success graph being on upward trend attributed to his vision and commitment made him Head (Sales Support) India.

In his present profile since July 2018 as Head (Sales, Marketing & Customer Care) – Electric Vehicles at Tata Motors Ltd, Ashesh Dhar undertook the challenge of introducing Passenger Electric Vehicles PEV in to the Indian market. In the recent past, he was instrumental in leading the OEM gaining a ‘better than expected’ market response for the Nexon EV, the OEM’s first EV positioned purely for personal use.

Ashesh Dhar is survived by his wife Meenakshi Dhar and two daughters Arni and Anvi. He is also survived by his mother Smt Rajni and his father Mr M K Dhar an eminent educationist who served as Principal, National High School, Srinagar.

The untimely and premature death of Ashesh Dhar has sent shock waves in friends and family considering Ashesh Dhar was a prolific and humble human being with feet firmly in ground. The saga of his corporate life from a humble Sales officer in 1991 to Head of EPV division at Tata Motors speaks volumes about his grit and nerve to hold him in corporate life and grow by leaps and bounds.


  1. No doubt about his vision and working style. A thorough gentle man with his feet firmly on the ground. And always ready with a helping hand and of course a team leader

  2. What a tragic loss for a humble father who has served the society with full dedication and honesty.I owe my little success to him only who has been my teacher in school,I being the allumni of National school. May his son’s soul rest in peace and give him strength to face this irreparable loss.

  3. Deepu razdan

    My deepest sympathy and prayers to you and your family, RIP.

  4. Naresh Bhan

    Shocked and devastated at the untimely demise of Ashesh Dhar.
    Heartfelt condolences to the entire family.
    May the noble soul rest in peace.

  5. Vandana Anil Misri

    Deeply shocked and painful to hear about this tragic loss. My brother’s batchmate and childhood buddy…Our school Principal Sh. M.K.Dhar Sir’s humble & darling son… This in indeed tearful and heartbreaking. May Almighty give enough strength to the family to bear this pain.
    Rest in eternal moksha Ashesh bhaiya. Om Shanti.

  6. Rajinder Kaul

    Deeply shocked to know about Asheesh’s death.When I have seen him last he was barely 3-4 years baby and I used to take home tutions from his esteemed father Sh. M.K.Dhar. My sympathies with his family .This is not only their loss, even the community lost an icon.
    VBAJ. Om Shanti.

  7. Dalip Kumar Kaul

    Shocked to heard about the sudden demise of our young bright professional from our community. Unfortunate for all more particularly for the family and old parents. May his soul RIP. God should give courage to his family to bear this irreparable loss.

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